The Project Scope

One the things that impressed me the most about Jason’s work was how he was able to create a design that was exactly what I wanted, even though I was never able to express it in words.

Vida Sem Papel is a Guarulhos, Brazil based blog focusing on the topic of using technology to move past our need for paper. I worked alongside the blog author, Cris Ferreira, on creating the brand identity that would portray a move from paper to technology, with wording in Portuguese. We settled on a vector-style icon with a sheet of paper in the back, a transition piece with rounded edges, and a final iPad look-alike icon.

Project Details