Whether you work for a corporate conglomerate or just recently started your own freelance business, chances are at some point, you will need to prepare a proposal. A potential client contacted you about your products or services, are considering working with you, but want some details on what you charge and what you offer and you are left needing to prepare a professional proposal.

Google doesn’t offer much help. Search the words “client proposal,” proposal” or “quote” online and you will find a plethora of tips, ideas and samples ranging from a single, static sheet with standard costs, up to a twenty page booklet giving you a history of the company and bios of every employee.

The task can seem daunting if you have never prepared a proposal.

You want to come across as professional and provide the potential client with everything they need, but on the other hand, you don’t have the time to develop or print a 20 page booklet on your company.

Every business is different, and you will need to find what works best for you, but an informative proposal should include the following:

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