Tag: Branding

Your marketing items represent your business. Don’t let your clients’ perception of you be based on the work of a discount designer.

Meant to be more comical than helpful, the following chart will give you a basic overview of how the most popular social media sites are perceived among the general population:

A brand is an experience, not just an image. Putting resources and energy behind developing the graphic portion of a your brand is important, but you should not fail to develop your most important branding asset: your employees.

Your business card is an important tool to market your business. It provides potential and current clients with all your pertinent contact information in one location and allows you to keep your brand in front of them. It sticks with them. Most potential clients will hold onto your card, even if it’s just long enough to input your information into their computer’s address book. When looking at getting business cards made up for your business, I recommend:

Whether you work for a corporate conglomerate or just recently started your own freelance business, chances are at some point, you will need to prepare a proposal. A potential client contacted you about your products or services, are considering working with you, but want some details on what you charge and what you offer and you are left needing to prepare a professional proposal. Every business is different, and you will need to find what works best for you, but an informative proposal should include the following:

When the majority of people hear the word “brand,” they immediately think you are referring to a company logo. McDonald’s has spent millions of dollars to brand the infamous “Golden Arches.” Nike has the swoosh. Adidas has the triple stripe triangle. Starbucks has the Siren. Show any person pretty much anywhere in the world those […]

Your personal brand will create an image of who you are in the minds of those around you, whether good or bad. Everything you do, everything you say, the way you dress, write and present yourself on social media sites all contribute to that brand. Do the hard work of determining your values and conforming your actions, words, dress and profiles to those values, and you will be well on your way to developing a personal brand that effectively communicates who you really are.