Tag: Branding

fc_invitecards_anotherworld

I worked alongside head pastor Mark Robinson, to create a graphic for their latest series, Are We Made for Another World? The image was then developed into a list of deliverables, including a billboard, yard sign, and invitation cards.

ignite_TY cards

The Project Scope Design a folded Thank You card communicating Ignite’s international impact Ignite Student Ministries based in Monmouth, Illinois exists to equip students and the local church to effectively impact college campuses around the world for Christ. I worked alongside the Board of Directors to design a folded Thank You card that displayed Ignite’s […]

ignitebrochure

The Project Scope Design a folded brochure communicating what Ignite has to offer Ignite Student Ministries based in Monmouth, Illinois exists to equip students and the local church to effectively impact college campuses around the world for Christ. I worked alongside the Board of Directors to design folded brochure they could use at involvement fairs […]

ignite_czeckTYcards

The Project Scope Design a two sided Thank You postcard to mail to mission trip donors Ignite Student Ministries based in Monmouth, Illinois exists to equip students and the local church to effectively impact college campuses around the world for Christ. I worked alongside the Board of Directors to design a two-sided Thank You card […]

A few weeks ago, I ran across Confessions of a Designer: Quotes from the World of Design by Anneke Short and have said, or at least thought, each and every one of them.

Ron Johnson, Apple’s amazing retail strategist for the past decade and the new J.C. Penney CEO, is bringing that change, including a new brand that is in the process of being rolled out. New logo. New tag line. New mission and vision and customer relations strategy are combining together to give J.C. Penney a fresh start.

Taking a proactive approach to your graphic projects will save you time and money in the long run, and will result in higher quality design with less stress.

When beginning any branding campaign, logo or advertising design project, it is beneficial to consider a few pre-design questions to guide your graphic designer in the creation process. Good design is imperative, but if it does not communicate an effective message about your business or product, even the best looking logo will fall short.

Save your graphic designer time (and save yourself money) by answering the following questions:

Small details, such as the Twitter Home icon solidify your brand and subtly bring your brand into the forefront of the minds of your clients. It gives your company a thought-out look, and communicates to your customers that you are intentional in everything you do.