Client Overview

The OC Student Living was a new student living community in Macomb, Illinois who came to me in need of a brand identity that would portray their property as elite, prestigious and the premiere choice for student living. As the high-end property, they were targeting the elite of Western Illinois University Students.

I started by creating the color scheme for all their print and digital marketing, as the client already possessed a logo. We went with a gold and dark blue color scheme to give that prestigious feel, while including a white border around pictures to give a vague implication of a Polaroid picture. I also developed the slogan of “Your Home Away from Home” as the property consisted of individual homes based around courtyards for a neighborhood feel. Every aspect of the brand, including font and color choices, ad layout, promotional items and more was included in the Branding package I provided for The OC.