J.C. Penney, the century-old department store, is currently undergoing a massive rebranding and restructuring strategy. Known for its frequent sales, out-dated merchandise lines and lack of appeal to the younger generation, the department store is in dire need of a new look and new feel.

Ron Johnson, Apple’s amazing retail strategist for the past decade and the new J.C. Penney CEO, is bringing that change, including a new brand that is in the process of being rolled out. New logo. New tag line. New mission and vision and customer relations strategy are combining together to give J.C. Penney a fresh start.

What do you think of J.C. Penney’s new brand and mission?

 

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  • Honestly, I’ve always been a rare JC Penney fan. It’ll be interesting to see what changes (look, feel, style, PRICE, etc).

  • Honestly, I’ve always been a rare JC Penney fan. It’ll be interesting to see what changes (look, feel, style, PRICE, etc).

    • JC Penney is the only clothing store close to me that isn’t outrageously priced. I don’t shop there a lot, unless I need to pick something up quick. I do most my shopping online (joys of living in the boondocks!). I am interested to see how they they change up the stores and image and perception of the brand. I’m sure it will be a great case study.