When it comes to developing your brand, even the smallest of details plays a huge role in making or breaking your image. A misplaced icon, a hard to read web font, an outdated drop shadow, blurry picture and countless other little things can produce a negative effect on the brand you are trying to build.

However, one clever brand enhancement can make all the difference. Just look at Twitter.

Upon the launch of their redesigned user-interface, Twitter users noticed a very small, seemingly unimportant change that worked to solidify the brand in their minds:

The new Home icon.

Designed to look like a small bird house, this new Home icon is a beautiful implementation of the bird image Twitter is known for. It’s a subtle change, one that many Twitter users didn’t notice at first, yet it leaves a subtle hint to the brand, without hitting one upside the head. Not to mention, it is a customization unique to Twitter. When you see a bird house used for the Home icon, Twitter comes to mind.

Small details, such as the Twitter Home icon solidify your brand and subtly bring your brand into the forefront of the minds of your clients. It gives your company a thought-out look, and communicates to your customers that you are intentional in everything you do.

Ask yourself is there is any way to implement your brand in small ways on your:

  • Business Cards
  • Web site
  • Sales Sheets
  • Invoices
  • Thank You Cards
  • Email Marketing
  • Signage

If you’re having trouble coming up with ways to shore up your brand, feel free to contact me. I’d be more than happy to help you come up with ways to implement your brand in the smallest of details.


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  • Branding is all about consistently communicate your message across and that’s done even in these minuscule details. People may not take notice on these things, but they do play an important role on the overall branding strategy. That’s a very good point Jason!