Brand Questionnaire

The first step in designing you an amazing brand!

If you are interested in a brand identity / logo design, please fill out the following form as thoroughly as possible. The more time you spend and the more details you provide, the easier it will be to land on a design that fits your needs.

If you have any trouble filling out the form, or if you need help answering any of the questions, do not hesitate to contact me.

Contact Information






Zip Code



Project Details

Is this a new project or a rebrand?

When do you need this project completed?

Will you need a stationary package as well?

The stationary package includes letterhead, envelope and business card design, along with file prep and sending to the printer.

Are there any other services you needed with this project?

Please list out anything else you might need.

Business Details

What is the name of your business?

Tell me about your business.

Please be as descriptive and detailed as possible. Things to include: when you started, your mission / vision statement, how many employees, main field of work, etc.

What product(s) or service(s) does your business offer?

What single phrase appropriately describes your business?

Who is your target market / audience?

Who are your competitors and what sets you apart from them?

Please provide links to your competitors sites and explain what they do differently from you.

Brand Details

What is the exact wording you would like to see in your logo?

Remember, the less amount of words, the better.

What is your tagline?

Do you need a tagline created?

When consumers view your brand, what should they feel?

Summarize your above answer in 5 descriptive words.

Where will your logo appear?

Please list every possible place your logo might be used. (i.e. - website, stationary, social media, business cards, advertisements)

Do you have any specific images or icons in mind that you would like to see incorporated into your logo?

What are your personal preferences?

Please provide links to logos you like and any personal preferences in regards to: colors to use and avoid, typography (font style), logo style (minimalistic, modern, traditional).

Please share any additional details.

Quick Survey

How did you hear about me?

Why did you choose to contact me in regards to this project?