The Project Scope
Implement a successful trade show booth for Fusion Tech at Process Expo
Fusion Tech Integrated, Inc is a custom metal fabrication company located in Roseville, Illinois. I worked alongside the team to plan and implement a their first trade show booth at Process Expo, the nation’s largest food processing trade show.
The project included:
- Reserving booth space
- Designing all graphic components of the booth
- Developing booth layout / placement of equipment
- Arranging all shipping / unloading of equipment
- Designing catalogs and fliers for all equipment and services
- Setting schedule for all employees
- Training employees on use of Lead Capturing software
- Setting trade show goals / steps to reach those goals
- Arranging all check-ins and hotel rooms
- Hosting After Dark party in the booth
- Purchasing all necessary services, such as forklift rental
The project also included all pre-show marketing, including:
- Weekly blog posts about the show (read those here)
- Writing guest blog post on the trade show website (read it here)
- Weekly social media blasts using the #ProcessExpo hashtag
- Email blasts to all company contacts
- Email signature design to incorporate trade show information and links
- Design of trade show webpage featuring all in-booth equipment
- Design of pre-show postcard mailed to all relevant attendees
- Procurement of a free aisle banner for the company
In the end, the booth brought in 130 solid leads for the company, many of which were already requesting quotes.