The Project Scope
Fields Church is a new life-giving church in Galesburg, Illinois, geared towards people who don’t like typical church settings. I worked alongside head pastor Mark Robinson, to create a brand identity that would portray authentic, missional, creative, simple, fresh and alive values of the church. Mark wanted the brand identity to evoke feelings of new life bursting out of dirt, while subtly alluding to the fields name.
The final design is a simple “dirt” circle with a small plant sprout growing in the center, with an eroded typography that was modified to continue the broken / dirty theme.