Category: Marketing

ignite_upstairsbanner

The Project Scope Design a banner to direct students to Ignite’s weekly gathering Ignite Student Ministries based in Monmouth, Illinois exists to equip students and the local church to effectively impact college campuses around the world for Christ. I worked alongside the Ignite staff to design a banner to direct students to Ignite’s weekly gathering […]

ignite_TY cards

The Project Scope Design a folded Thank You card communicating Ignite’s international impact Ignite Student Ministries based in Monmouth, Illinois exists to equip students and the local church to effectively impact college campuses around the world for Christ. I worked alongside the Board of Directors to design a folded Thank You card that displayed Ignite’s […]

ignitebrochure

The Project Scope Design a folded brochure communicating what Ignite has to offer Ignite Student Ministries based in Monmouth, Illinois exists to equip students and the local church to effectively impact college campuses around the world for Christ. I worked alongside the Board of Directors to design folded brochure they could use at involvement fairs […]

ignite_czeckTYcards

The Project Scope Design a two sided Thank You postcard to mail to mission trip donors Ignite Student Ministries based in Monmouth, Illinois exists to equip students and the local church to effectively impact college campuses around the world for Christ. I worked alongside the Board of Directors to design a two-sided Thank You card […]

A few weeks ago, I ran across Confessions of a Designer: Quotes from the World of Design by Anneke Short and have said, or at least thought, each and every one of them.

Ron Johnson, Apple’s amazing retail strategist for the past decade and the new J.C. Penney CEO, is bringing that change, including a new brand that is in the process of being rolled out. New logo. New tag line. New mission and vision and customer relations strategy are combining together to give J.C. Penney a fresh start.

Taking a proactive approach to your graphic projects will save you time and money in the long run, and will result in higher quality design with less stress.

A creative advertising campaign can help raise awareness, pull in clients you never would have reached before, and may just land your business all over the social media sphere, seen by people who may never have heard of your business.

Small details, such as the Twitter Home icon solidify your brand and subtly bring your brand into the forefront of the minds of your clients. It gives your company a thought-out look, and communicates to your customers that you are intentional in everything you do.

Your marketing items represent your business. Don’t let your clients’ perception of you be based on the work of a discount designer.