A few weeks ago, I ran across Confessions of a Designer: Quotes from the World of Design by Anneke Short and have said, or at least thought, each and every one of them.
Taking a proactive approach to your graphic projects will save you time and money in the long run, and will result in higher quality design with less stress.
When beginning any branding campaign, logo or advertising design project, it is beneficial to consider a few pre-design questions to guide your graphic designer in the creation process. Good design is imperative, but if it does not communicate an effective message about your business or product, even the best looking logo will fall short.
Save your graphic designer time (and save yourself money) by answering the following questions:
A creative advertising campaign can help raise awareness, pull in clients you never would have reached before, and may just land your business all over the social media sphere, seen by people who may never have heard of your business.
Small details, such as the Twitter Home icon solidify your brand and subtly bring your brand into the forefront of the minds of your clients. It gives your company a thought-out look, and communicates to your customers that you are intentional in everything you do.
Your marketing items represent your business. Don’t let your clients’ perception of you be based on the work of a discount designer.
A brand is an experience, not just an image. Putting resources and energy behind developing the graphic portion of a your brand is important, but you should not fail to develop your most important branding asset: your employees.