Category: Blog Advice

Your marketing items represent your business. Don’t let your clients’ perception of you be based on the work of a discount designer.

Increasing blog readership and community takes more than just setting up a Facebook fan page and posting links. It takes work. Hard work. It takes knowing your audience, determining the answers to these eight questions and boosting your social media platform. It takes having purpose, a schedule and making your page social.

When trying to determine if you need a Facebook fan page for your blog, consider the following:

Meant to be more comical than helpful, the following chart will give you a basic overview of how the most popular social media sites are perceived among the general population:

When it comes to social media marketing, many businesses assume that starting a Facebook page or Twitter account and periodically posting information is enough. Social media avenues become nothing more than an information dump or, worse yet, just another method of spamming one’s clients.

Consider making the following changes to boost your social media platforms:

A brand is an experience, not just an image. Putting resources and energy behind developing the graphic portion of a your brand is important, but you should not fail to develop your most important branding asset: your employees.

Successful businesses are innovative businesses. They are willing to adapt, to change, to transform the way they do business in order to provide their clients with the best possible products and services available.

Your business card is an important tool to market your business. It provides potential and current clients with all your pertinent contact information in one location and allows you to keep your brand in front of them. It sticks with them. Most potential clients will hold onto your card, even if it’s just long enough to input your information into their computer’s address book. When looking at getting business cards made up for your business, I recommend:

The following tips are things I have done to eliminate distractions and increase my productivity.

Whether you work for a corporate conglomerate or just recently started your own freelance business, chances are at some point, you will need to prepare a proposal. A potential client contacted you about your products or services, are considering working with you, but want some details on what you charge and what you offer and you are left needing to prepare a professional proposal. Every business is different, and you will need to find what works best for you, but an informative proposal should include the following:

When the majority of people hear the word “brand,” they immediately think you are referring to a company logo. McDonald’s has spent millions of dollars to brand the infamous “Golden Arches.” Nike has the swoosh. Adidas has the triple stripe triangle. Starbucks has the Siren. Show any person pretty much anywhere in the world those […]