On the surface, a logo design contest is appealing. However, the long term cost to your business can be crippling. Here is why you should never use a contest for your logo design:
A few weeks ago, I ran across Confessions of a Designer: Quotes from the World of Design by Anneke Short and have said, or at least thought, each and every one of them.
Ron Johnson, Apple’s amazing retail strategist for the past decade and the new J.C. Penney CEO, is bringing that change, including a new brand that is in the process of being rolled out. New logo. New tag line. New mission and vision and customer relations strategy are combining together to give J.C. Penney a fresh start.
Taking a proactive approach to your graphic projects will save you time and money in the long run, and will result in higher quality design with less stress.
When beginning any branding campaign, logo or advertising design project, it is beneficial to consider a few pre-design questions to guide your graphic designer in the creation process. Good design is imperative, but if it does not communicate an effective message about your business or product, even the best looking logo will fall short.
Save your graphic designer time (and save yourself money) by answering the following questions:
A creative advertising campaign can help raise awareness, pull in clients you never would have reached before, and may just land your business all over the social media sphere, seen by people who may never have heard of your business.
Small details, such as the Twitter Home icon solidify your brand and subtly bring your brand into the forefront of the minds of your clients. It gives your company a thought-out look, and communicates to your customers that you are intentional in everything you do.
Thank you to all my clients, blog readers and those who recommended my work. May you have an amazing Thanksgiving!
Christmas and New Years are just around the corner, meaning now is the time to begin planning for your holiday design needs. We want to help you impress your clients by offering 20% off our superb design and print packages when you order before December 2!