Businesses are starting to jump on the latest trend in logo design: the Logo Design Contest. Hosted by a third party, these contests offer a cash prize for the best logo submission. Designers follow a set of guidelines laid out by the business, get as creative as they can and compete to have their logo chosen.
Financially, a logo design contest can appear as the best choice. Professional designers can charge upwards of $3,000 or more, while a design contest may cost less than $500. The allure of having multiple designers work towards your new logo also plays into the desire to host a contest. Why work with just one person, when you can have the creative talents of 100 or more designers?
On the surface, a logo design contest is appealing. However, the long term cost to your business can be crippling.
Here is why you should never use a contest for your logo design:
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